Designing a good visual identity (not just for a research repository)

Introduction to visual identity for repositories

Developing a visual identity is not rocket science. What are the essential elements to get right, and what should you avoid? Drawing on three examples from the initiative’s specific experience, we will explore different approaches to designing a visual identity for a repository. It is not just about creating a logo and graphics, but also about managing expectations and reaching agreement within the team, as developing a successful visual identity is a collaborative process. The principles and good practices presented can also be applied to other types of research outputs.

By the end of the webinar, participants should have a clear understanding of what developing a visual identity involves and how to approach the process. We will provide supporting materials and useful resources for the methods and approaches introduced. Please come prepared with questions relating to your own activities, and do not forget to bring a pen and paper.

Benefits for participants: 

• An understanding of the range of tasks involved and good practice in the context of a repository
• An introduction to different methods and approaches
• Supporting materials and recommendations for useful resources for further study

Level: Beginner

Language: Czech

Prerequisites: A motivation to design a repository that is welcoming and user-friendly for its target community. No prior knowledge of visual identity design is required, but participants are expected to have a basic understanding of what a repository is.

Target audience: Repository managers, curators and developers. The course is not focused on any specific repository system.

Tutors: Pavlína Špringerová , Filip Dědic , Petra Cíchová​